“An education session doesn’t need a lot of the fanfare that you would need for a high-end product reveal,” Johnsen says. Knowing how you want to deliver the message will also help you focus your attention on different elements of the meeting or event’s creative, technical and production design.
Once you’ve identified the intended outcomes and the message you’re trying to deliver, that will help you identify the kind of platform you need. Something basic like Zoom, Microsoft Teams or Google Meet is adequate for most educational and informational meetings. When using virtual meeting platforms like Zoom or Teams, you can combine with your event technology partner’s features to create a more seamless connection between the in-room physical event and virtual technology while keeping all attendees engaged.
If you need one-on-one appointments, virtual trade show booths or interactions like pop-up polling, you may need a platform with more intermediate or advanced features. If you’re unsure of how to sort through the options, this is where a trusted technology provider like Encore can help you make the right decisions.
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