“The experience for me was really about a conversation and how we break free from the surface-level conversations and get a lot deeper,” said Ashley Lawson, vice president of business partnerships, Achieve Incentives & Meetings. “We have the power to make changes and going through this experience, this exhibit, we can break through the surface-level conversations of sustainability, DE&I, and get a heck of a lot deeper to talk about the actions that we can take to actually make change.”
Industry influencer Julius Solaris shared in his social recap of BREAK FREE at IMEX America: “Go big or go home. Without a shadow of a doubt, the exhibit game’s absolute winner was Encore with its BREAK FREE activation. A monumental experiential journey. It could have been less brainy at times with the six QR codes to scan, but it doesn’t matter. Showing up with this level of bravery matters. I see you there thinking: ‘But they must have spent millions!’ Some booths may have spent even more than them but aligning the presence with the message is everything.”
Other results:
- More than 900 people experienced the Break Free activation at IMEX America.
- Nine media outlets, including MPI, Skift, Smart Meetings and Meetings Today, provided media coverage of the booth during IMEX America.
- Encore reached all eight of its top-tier trade targets, including all major industry media, which will provide coverage on Encore and its innovative end-to-end event solutions through Q1 2023.
- To deepen the connection between the BREAK FREE experience and industry customers, Encore is releasing a Break Free from Conventional Thinking guidebook with chapters being released in November and December 2022.
- Encore successfully delivered the message to venue partners and meeting and event participants that it is an important industry partner that can provide end-to-end solutions, deliver transformative experiences and help industry professionals manage rising costs with its innovative solutions.