It’s clear that if you want to expand your in-person event’s reach, adding a hybrid element is the way to go. According to the Spring 2022 Encore Planner Pulse report, 25 percent of events will continue to have a hybrid component through the end of the year. For associations, that number may be as high as 50 percent, if recent PCMA research is any indication. True, 70 percent of people surveyed prefer attending events in-person, but do you really want to shut out 30 percent of your potential audience?
That’s why event organizers should start to think about hybrid as being ‘in-person+’: A way to enhance the in-room experience and make sure that everyone who wants to can attend your event.
Comments