Delta. Mu. It seems every time we turn on the news, there’s a new COVID-19 variant. So how safe is it to meet in-person? The answer is clearer than you might think. Would you believe that you are more likely to catch COVID-19 at your grocery store than at a 5,000-person event? We’ve been working ...

We tend to think of hybrid and virtual events as being easier for people with disabilities to attend than face-to-face events. However, hybrid and virtual platforms present their own challenges and potential barriers to enjoyment. That’s why, if you want to create truly inclusive online events, it can’t be an afterthought. “Start with your event ...

The meeting and events industry clearly experienced a great deal of change over the course of the last 16 months. An industry filled with incredibly talented people who were singularly forced to be nimble and adaptable can now learn from each other to accelerate our industry’s exciting (re)start with the right event solutions. For Encore, ...

How a QSR company transitioned their series of global annual conventions to successful virtual experiences. By: Christopher Baron, Senior Director, Digital Services Hosting annual conventions for a global audience can be a feat in itself in-person, let alone in the virtual world. Finding unique ways to engage attendees year after year, while ensuring your vendors ...

Happy International Women’s Day! With women making up nearly 77% of the meeting, convention, and event planning industry in the U.S.,* today is a great day for self-reflection. How did I get where I am? Where am I going? What will my future be? One of the subjects I hear the most about from women ...

When it’s time to select your venue, a site visit is one of the most critical steps. Not only do you get to physically step in your space and imagine your event coming to life, it’s a chance to ask the most important questions with your potential venue team. Unfortunately, so many of us are ...

As a meeting planner, do you ask yourself if attendees leave your events happier and more productive than when they arrived?  All too often, the business-side of a meeting becomes so focused on cost-savings and ROI that the human element is forgotten. Attendee engagement, problem-solving, and behavior-changing goals get pushed aside for these “results-based” aspects.    It’s time to reignite that conversation and think about creating meaningful, lasting experiences for attendees. We ...

It’s the same reason you go through multiple swatches before painting a room: colors impact how we feel. Planning the look of an event is no different.   Making informed and careful decisions about design before the meeting even starts is crucial to support attendee well-being and high performance – and a lot of that is anchored to something as simple as the color palette you ...