Whether you’re planning a gala in one of our venues or hosting thousands of association members for a 3-day convention, planning starts with strategy.
Customer Experience mapping
Having a clear set of objectives is key to building an effective event strategy. Business objectives, like raising brand awareness or increasing revenue through a new vertical, are excellent drivers to get us started.
Has your engagement strategy changed from event to event?
What do you want your attendees to remember when they leave your event?
After identifying your goals, Encore will frame the best set of solutions to meet them.