Leading with strategy, Encore and Hargrove worked together to create a total end-to-end solution for the Power Ahead conference. The creative, design, production, expo, and gala all tied together to create an innovative, transformative experience with comprehensive Phillips 66 branding.
The expo floor had a modern look with hard wall structures fabricated by Hargrove that were branded for each exhibitor. The floor plan layout was based on the Power Ahead arrow design that allowed for the C-Store of the Future and Power Theater to be central focal points.
The thematic design was inspired by the colors of each of the Phillips 66 brands. A custom-built stage, decorative elements, signage, lighting, and graphics were all used to create a comprehensive look through the entire event space. All elements tied together to create a fully immersive and engaging event experience