As a part of the Hybrid webinar series, the first step to maximizing boundless possibilities for event engagement is to realize that engagement opportunities begin way before the doors open and continue far after the last session ends. In this webinar, you’ll learn pre-show strategies, such as how to create audience engagement with your registration site and marketing campaigns, how to extend excitement and create curiosity from one event to another, prepare your event participants for the upcoming experience, and learn more about who’s coming. You’ll be introduced to inventive ways you can leverage second screens and engagement technology to keep participants engaged during the event, and you’ll also learn about post-show strategies that will improve the desired actions, sustain the momentum, and generate interest, including earned word-of-mouth sharing and recommendations, in your next event.

Learning Outcomes:

• • Learn how leveraging advanced technology can increase participant engagement
  • Examine different strategies and tactics used to engage in-person and remote attendees
  • Discover creative ways to activate and engage participants’ senses (sound, sight, smell and touch) during in-person, hybrid and virtual events