What are event planners doing this summer?
More than half of the meeting and event professionals surveyed say they are booking new events. And only five percent are currently rescheduling or re-booking events — the lowest number since the pandemic began.
Despite rising costs, in-person events are expected to increase in the second half of 2022.
Key survey findings:
- 80 percent of events will have an in-person audience
- 20 percent of events will be hybrid, with both in-person and remote audiences
The demands of keeping these dual hybrid event audiences engaged and planning two parallel events are a major stressor, the report finds. Perhaps that’s why the participant experience is becoming a greater factor in event design, with professionals layering technology over the in-person experience to create events that feel like they are in-person+ — with or without hybrid participants.
Read our latest blog post or download the entire summer planner pulse report by clicking below.