Despite economic concerns, outlook remains optimistic for in-person events

Despite rising costs, in-person events are expected to increase in the second half of 2022.

Key survey findings:

• • • 80 percent of events will have an in-person audience
    • 20 percent of events will be hybrid, with both in-person and remote audiences

The demands of keeping these dual hybrid event audiences engaged and planning two parallel events are a major stressor, the report finds. Perhaps that’s why the participant experience is becoming a greater factor in event design, with professionals layering technology over the in-person experience to create events that feel like they are in-person+ — with or without hybrid participants.

When asked how future in-person events will compare to pre-pandemic in-person events:

• • • 45 percent of respondents said better attendee engagement
    • 38 percent of respondents said more networking
    • 37 percent of respondents said more attendee personalization

This trend drove Encore to create a free guide to help meeting and event professionals meet shifting audience expectations: Boundless Possibilities for Engagement. The Encore team also offers free consultations on how to enhance the in-person and remote attendee experience.

Other challenges meeting and event professionals say they face include lead times, specifically for large events. Event professionals report that a third of their events for more than 250 people (34 percent) must be organized within a three-to-six month window. Only half of these sized events are planned more than six months out. Most small meetings with one to 50 participants (43 percent) are being organized within one to two months out. Most mid-sized events with 51 to 250 participants (43 percent) are being organized three to six months out.

Want to read the full report? Download it here.