Encore Research

The Encore Research team provides a firsthand analysis of relevant topics that are impacting the event industry.

Post-pandemic meetings and events: What does the future hold?

Jan 27 2022
Encore Research
7 MIN
Since the arrival of COVID-19, thousands of events have been postponed, cancelled or moved to virtual platforms. While the vaccine has allowed many businesses to resume events and meetings as usual, breakthrough cases and the Omicron variant have continued to stall the ability for face-to-face encounters. So, what does all of this mean for the ...

Reflections on Pride 2021

Jun 16 2021
Encore Research
As we celebrate Pride Month 2021, many are reflecting on how far we’ve come in equality and inclusion for members of the LGBTQ+ community.  Others are reflecting how far we still have yet to go.  But just as we celebrate the unique and important differences between those in the LGBTQ+ community, Pride Month often holds ...

How to Plan a Hybrid Annual General Meeting

Apr 22 2021
Encore Research
4 Questions to get you started Covid-19 has meant an unprecedented rise in the number of virtual Annual General Meetings around the world. Even markets that once only permitted in-person shareholder or voting member meetings are now considering hybrid formats.  So what exactly constitutes a hybrid AGM? A hybrid Annual General Meeting is an AGM ...

Creating Positive, Memorable Hybrid Experiences

Mar 5 2021
Encore Research
According to Meeting Professionals International [MPI], over half of meeting planners say their next in-person meeting is contingent on the distribution of a safe and effective vaccine. In the February 2021 edition of The Meeting Professional, MPI shares results from their winter 2021 Meetings Outlook survey. Virtual Events and Hybrid – Keeping Us Connected While ...

Global Conventions in a Virtual World

Feb 24 2021
Encore Research
How a QSR company transitioned their series of global annual conventions to successful virtual experiences. By: Christopher Baron, Senior Director, Digital Services Hosting annual conventions for a global audience can be a feat in itself in-person, let alone in the virtual world. Finding unique ways to engage attendees year after year, while ensuring your vendors ...

What are the benefits of a hybrid event?

Feb 9 2021
Encore Research
‘Hybrid’ is defined as the combination of two different elements. In the context of hybrid events, it’s; “a physical meeting in which an online audience also participates. Essentially, both the physical as well as the online audience come together and participate in the same experience or content at the same time, from different locations.” IMPACTPLUS Tweet The ...