Meeting planners are being told, “You’re an experience designer.” So, how do you do it, and where do you start? In this exploratory session, you’ll learn the core strategies for designing events, omnichannel journeys, and environments that focus specifically on attendee experience. Finally, discover how a little empathy can help ensure attendees’ needs are met and your strategic goals are realized.

Presenter:

• David Solsbery, Vice President, Creative & Marketing, Hargrove