PHILLIPS 66 POWER AHEAD MARKETING CONFERENCE
Challenge
Phillips 66 was looking for a partner for their Marketing Conference that could elevate their general session production, expo floor, and gala event. They wanted an event partner that could match their level of progress and innovation. The event needed to educate, celebrate, and engage their customers in a way that felt fully immersive and true to their brand.
Solution
Leading with strategy, Encore and Hargrove worked together to create a total end-to-end solution for the Power Ahead conference. The creative, design, production, expo, and gala all tied together to create an innovative, transformative experience with comprehensive Phillips 66 branding.
The expo floor had a modern look with hard wall structures fabricated by Hargrove that were branded for each exhibitor. The floor plan layout was based on the Power Ahead arrow design that allowed for the C-Store of the Future and Power Theater to be central focal points.
The thematic design was inspired by the colors of each of the Phillips 66 brands. A custom-built stage, decorative elements, signage, lighting, and graphics were all used to create a comprehensive look through the entire event space. All elements tied together to create a fully immersive and engaging event experience
Results
The Phillips 66, Encore, and Hargrove teams developed a strong partnership that led to an incredible event for over 1,200 customers. Education and hands-on learning were the focus of the daytime schedule, and the evenings were dedicated to celebrating and honoring their customers’ hard work. Highlights included a engaging learning sessions, inspiring keynotes, and energizing celebrations and entertainment.
Phillips 66 team members and attendees raved about how “this was the most amazing show we’ve ever seen!”
